Blogging and wiki is something about the knowledge management, one step further than the information management. There are many ways of knowledge management, blogging and wiki are just one of them.
why we bother to blog or wiki it rather than make a phone call, send a email or book a meeting room? Like it or not, social computing is part of how organization works today and an even larger part of how it will work tomorrow.
Social computing is what happens when people selectively consume, produce, and share online content in new ways. Technologies like blogs, peer-to-peer networking, RSS, wikis, and other collaboration tools continue to grow, evolve, and feed the demand for new methods of interaction. The challenges that you face today as a result of access to online information, software, and communities will intensify, with new challenges emerging over time. To maintain influence in this new world, you must embrace social computing, not fight it. You must become a facilitator for this kind of collaboration and a full member of the social computing community.
Develop your interest in using these forces to do your job more effectively, rather than letting them just make your job more difficult. Instead of seeing this as a new onslaught of back-door paths for unwanted change to reach your organization, adopt a leadership role in using these tools to create a more collaborative and productive organization.
Don't fight this trend, embrace it. You should become an advocate and facilitator for social computing. Make sure people can get what they need within the organization so that they won't have to go elsewhere. Make yourself part of the social computing community, and use that insider advantage to help the organization succeed.
As we take advantage of social computing, don't neglect traditional means of communicating and promoting collaboration. Face-to-face idea sharing remains an important tool in building and nurturing critical relationships, and we should continue to use it for communication.